Military Hire

Marketing Specialist / Graphic DesignWEOKIE Federal Credit Union

  • not-remote
  • full-time
  • Salary
  • Oklahoma City, OK
Job Summary


 

 






POSITION DESCRIPTION


Title: Marketing Specialist – Graphic Design


 

BASIC FUNCTION

The Marketing Specialist - Graphic Design is responsible for creating compelling visual content that supports WEOKIE Federal Credit Union's overall marketing strategy and brand identity. This position focuses heavily on graphic design, visual branding, print and digital materials, and creative asset development to ensure consistent, professional, and engaging visual communication with members. Assists Director of Marketing in developing and executing visual elements for the annual product promotion calendar, marketing campaigns, and brand initiatives. 

MAJOR ACTIVITIES

  1. Design and produce visual marketing materials including brochures, flyers, posters, banners, digital ads, and in-branch collateral that align with WEOKIE's brand guidelines and credit union goals. Create both print-ready and web-optimized graphics for various marketing channels. 
  2. Develop brand-consistent graphics for social media platforms, email campaigns, website content, and digital marketing initiatives. Collaborate with content creators to ensure visual elements complement written messaging. 
  3. Create presentation materials and infographics for internal training, member education, and executive reporting. Transform complex financial information into clear, visually appealing graphics. 
  4. Maintain and enhance WEOKIE's visual brand standards, ensuring consistency across all marketing touchpoints. Update and refine brand guidelines as needed to support evolving marketing strategies. 
  5. Support the Marketing Department with photo editing, image sourcing, and digital asset management. Organize and maintain design file libraries for efficient workflow and brand consistency. 
  6. Stay current on design trends, software updates, and visual marketing best practices relevant to financial services and credit union marketing. 
  7. Perform other duties as assigned, i.e. reporting, budgeting, etc. Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed. Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated.

CRITICAL RESULTS

  1. Deliver high-quality, brand-compliant visual designs with minimal errors according to established marketing department standards and within budget. 
  2. Support achievement of planned market share, assets, loans, and other product/service objectives through effective visual communication. 
  3. Provide creative design solutions that enhance marketing team effectiveness in planning and implementing promotional campaigns. 
  4. Maintain consistent brand visual identity while ensuring compliance with credit union and regulatory standards. 
  5. Successful contribution to meeting WFCU's growth objectives through compelling visual marketing materials. 
  6. Communicate effectively with management in a timely and appropriate manner, submitting required design deliverables by established deadlines. 
  7. Provide informed, professional, and accurate design services to both internal staff and marketing initiatives while maintaining a positive image for WFCU.

 

QUALIFICATIONS

 

  1. Specialized or Technical Knowledge and Skills:
  2. A Bachelor's Degree is required in either graphic design, visual communications, marketing, or related field and/or minimum of 1 to 3 years of related experience.
  3. Strong organizational skills (planning and prioritizing) and communication skills (written, verbal, and listening) are critical
  4. Handson experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft products, and Asana Project Management Platform. Experience with HubSpot programing also preferred. 
  5. Must be detail-oriented, with an ability to work independently, under pressure, and within moving deadlines while maintaining design quality standards. 
  6. Ability to blend technical design skills with creative problem-solving from a business point of view to provide seamless support of department initiatives.
  7. Ability to represent WEOKIE professionally, interact effectively and deliver engaging presentations to various audiences, including members, businesspartners, and employees articulate the Credit Union movement, the WEOKIE difference, the WEOKIE brand, and the benefits of WEOKIE products and services that result in deeper and more meaningful relationships.
  8. Ability to work irregular hours, including nights and weekends, as needed. 
  9. Bi-lingual (Spanish) is a plus but not required. 
  10. Behavioral Competencies: Behavioral competencies are the skills and personal characteristics that an individual should possess in order to be successful in this position.
  11. Core Competencies: Core competencies are consistent for all positions across the organization and are aligned with WFCU’s core values and the Three Stakeholder Model. 
    1. Member Focus (internal and external): Builds member confidence, is committed to increasing member satisfaction, sets achievable member expectations, assumes responsibility for solving member problems, ensures commitments to members are met, solicits opinions and ideas from members, responds to employees.
    2. Dependability: Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements.
    3. Integrity/Ethics: Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad.
  12. Job Specific Competencies: The position requires a wellrounded and levelheaded individual who is able to maintain composure in a variety of situations. The following stand out among a long list of behavioral competencies for this position:
    1. Job Knowledge: Understands duties and responsibilities, has necessary job knowledge, has necessary technical skills, understands company mission/values, keeps job knowledge current, is in command of critical issues.
    2. Productivity: Manages a busy workload, prioritizes tasks, develops good work procedures, manages time well, and handles information flow.
    3. Quality: Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.
    4. Communication Skills: Able to communicate complex financial issues and instill confidence in the credit union’s financial position to a wide variety of audiences with varying degrees of technical expertise.
    5. Relationship Building Skills: Develops new business, identifies and sells to customer needs, translates product features to benefits, has good listening skills, is sensitive to customers, delivers effective presentations, negotiates well, uses closing skills appropriately, develops sales skills.
  13. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear. The employee must occasionally lift and/ or move up to 50 pounds.
  14. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. 

 

EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

WEOKIE does not and shall not discriminate on the basis of Protected Status, marital status, and political belief or any other status or condition protected by applicable federal and/or state law. Bona fide occupational qualifications will be applied impartially. These activities include, but are not limited to, hiring of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all our members, our staff, clients, volunteers, subcontractors, vendors, and clients.





Equal Opportunity Employer, including disability/protected veterans



Equal employment opportunity, including veterans and individuals with disabilities.

PI282202802