Revenue & Insights SpecialistLearfield IMG College

Position Title: Revenue & Insights Specialist

Requisition ID: R100993

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The Revenue & Insights Specialist will support teams across Learfield by providing research, data, and insights for various strategic purposes, including client sales presentations, corporate research projects, and various fan engagement initiatives. As part of the role, the Specialist will work closely with their Manager and regional points of contact to identify areas of opportunity to assist on projects and requests.

Responsibilities:

• Provide insights & analytics for use in client pitches, ultimately increasing multimedia property revenue and supporting sales team endeavors
• Complete research requests using 1st party and syndicated research resources to source and analyze data.
• Exercise discretion in resource and data point selection for use in project
• Utilize Excel/Tableau to analyze data and create charts as graphical representations of the data
• Prepare customized reports, infographics and presentations for sales teams based on client objectives and review research slides with sales team prior to presentation
• Transform survey data into meaningful research insights for various stakeholders, including sales teams, internal departments, and Athletic Departments
• Stay abreast of sports sponsorship industry trends, analyzing market data to identify emerging trends and opportunities to drive future revenue initiatives
• Utilize third-party prospecting resources to complement sales efforts, providing valuable insights to the sales field
• Lead training efforts associated with prospecting and research capabilities to enhance team proficiency
• Maintain regular communication with business leaders to assess the effectiveness of sales practices and identify areas for improvement
• Address day-to-day inquiries from sales and management teams regarding data and research needs, providing timely and accurate support

Skills & Qualifications:

• Bachelor’s degree in sports or business-related field or 2+ years’ experience in a research/insights and/or data analysis role
• High competency level on computer and software skills compatible with job responsibilities, including demonstrated proficiency in Microsoft PowerPoint and Excel
• Knowledge of Microsoft CRM, Tableau, YouGov, and Nielsen is a plus
• Proficient in utilizing research and insights resources, with a deep understanding of sports sponsorship inventory and activation strategies.
• Ability to effectively communicate complex data and insights through compelling narratives and visualizations, coupled with verbal presentation skills
• Analytical mindset and strong critical thinking capabilities
• Collaborative mindset with a strong focus on customer service and teamwork
• Exceptional time management and organizational abilities to manage multiple projects and deadlines effectively
• Detail-oriented approach with a commitment to maintaining accuracy and quality in all deliverables
• Professional conduct within and outside office while conducting agency business
• Experience developing best practices or playbooks across a distributed organization

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Equal employment opportunity, including veterans and individuals with disabilities.

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